Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

The correct answer is related to the concept of behavioristic segmentation. This approach involves categorizing consumers based on how they interact with a product or brand. It includes analyzing their knowledge of the product, their attitudes towards it, usage patterns, and overall response behaviors. This type of segmentation is particularly effective because it focuses on actual consumer behavior and preferences rather than just external factors such as age or location, which are the focus of demographic and geographic segmentation.

Behavioristic segmentation allows marketers to tailor their strategies and communications to align with the specific behaviors and attitudes of different groups. For example, recognizing that a segment of consumers may be loyal users of a product while another group may frequently try new alternatives can greatly influence marketing campaigns and loyalty programs.

The other types of segmentation, such as demographic, geographic, and psychographic, focus on different aspects. Demographic segmentation looks at broader categories like age and income, geographic segmentation focuses on physical locations, and psychographic segmentation considers personality traits and lifestyles. While all these are valuable, they do not encompass the dynamic elements of consumer interaction and response that behavioristic segmentation specifically addresses.