How should quality be defined according to modern standards?

Quality, according to modern standards, is best defined in terms of customer satisfaction. This approach emphasizes that quality is not solely about meeting predetermined specifications or minimizing defects; rather, it centers on the overall experience and perception of the customer. In a competitive marketplace, businesses thrive by understanding and responding to what their customers value; thus, quality is viewed through the lens of fulfilling customer expectations and enhancing their satisfaction.

By prioritizing customer satisfaction, organizations foster loyalty and build strong relationships, which are essential for long-term success. This perspective aligns with contemporary marketing strategies that focus on customer-centric models, where feedback and engagement shape product offerings and service improvements.

In contrast, defining quality solely by product specifications, production costs, or the absence of defects overlooks the critical element of how these factors relate to customer experiences. While these elements are important, they do not capture the full essence of quality as viewed by today's consumers, who look for value, reliability, and satisfaction in their interactions with a brand.