Income and occupation are considered which type of segmentation variables?

Income and occupation are classified as demographic segmentation variables because they involve quantifiable characteristics of a population. Demographic segmentation focuses on aspects such as age, gender, income level, education, and occupation, which can provide insights into consumer behavior and preferences.

Understanding demographic factors like income and occupation helps businesses tailor their marketing strategies to specific audience segments. For instance, an upscale hotel might target individuals with higher income levels and professional occupations to promote luxury services, while budget accommodations may focus on lower-income travelers or students. This targeted approach allows for more effective marketing strategies, as it aligns products and services with the needs and preferences of different demographic groups.

Geographic segmentation, on the other hand, relates to where consumers live and their regional preferences; psychographic segmentation extends to consumer lifestyles, values, and interests; and behavioristic segmentation focuses on consumer behaviors, such as purchasing patterns and usage rates.