What concept is employed when hotel management establishes no-smoking floors and eliminates pollution from properties?

The concept of societal marketing is pivotal in this context because it focuses on the idea that businesses should not only aim for the satisfaction of their customers but also consider the welfare of society as a whole. By establishing no-smoking floors and taking measures to reduce pollution, hotel management is acknowledging its responsibility to promote a healthier environment. This approach aligns with societal marketing’s goal of balancing company profits with consumer and societal well-being.

This concept recognizes the potential negative impacts that business practices can have on society and the environment, and it encourages businesses to create strategies that foster a positive societal impact while fulfilling their profits. Such actions can enhance the hotel’s brand image and attract guests who value sustainability and health-conscious choices.

The other options do not align as closely with the principles underlying the management choices in question. Traditional marketing primarily focuses on promoting products and services without considering broader social implications. Event marketing is about creating awareness and engaging customers through events, while target marketing is concerned with identifying specific market segments for tailored promotions. None of these options encapsulate the societal responsibility reflected in the decision to implement no-smoking policies and environmental initiatives.