What is one of the main focuses of societal marketing?

The primary focus of societal marketing is to ensure that customer needs are met while also taking into account the well-being of society as a whole. This approach balances the desires of consumers with the need for social responsibility, emphasizing that businesses should not only aim for profit and customer satisfaction but also consider the ecological and social impact of their operations. Societal marketing recognizes that a company’s long-term success is tied to the health of the community and environment in which it operates. By prioritizing societal needs, companies can foster positive relationships with their customers and create a more sustainable business model that benefits all stakeholders involved.