What is the simplest definition of marketing?

The simplest definition of marketing is focused on delivering customer satisfaction at a profit. This definition encapsulates the core purpose of marketing, which is to identify customer needs and provide products or services that fulfill those needs effectively. By doing this, businesses can not only satisfy their customers but also generate a profit, ensuring their sustainability and growth over time.

The essence of marketing lies in understanding the target audience, creating value through products or services, and building relationships that lead to repeat business and brand loyalty. This overarching goal of meeting customer needs while also achieving financial objectives is what makes option B the most accurate and comprehensive definition of marketing.

While the other options may describe important aspects of marketing, such as advertising, brand awareness, and market research, they do not capture the fundamental aim of marketing — which is to create value for customers in a way that also supports the profitability of the business.