What is the third stage of target marketing after market segmentation and market targeting?

The third stage of target marketing following market segmentation and market targeting is market positioning. This stage is crucial because it involves establishing a distinct image and identity for the product or service in the minds of the target consumers. After segmenting the market and identifying specific target groups, businesses need to convey how their offerings meet the needs and preferences of those groups effectively.

Market positioning focuses on differentiating the product from competitors and communicating its unique value proposition. This is done through various strategies, including branding, messaging, and determining which attributes of the product should be highlighted. By developing a strong market position, businesses can create a perception in the minds of consumers that resonates with them and encourages brand loyalty.

In contrast, the other options serve different purposes. Market analysis involves assessing the overall market and the competitive landscape before making decisions. Market evaluation typically comes after positioning to measure the success of strategies. Market development refers to strategies for expanding a market or gaining new customers, which does not directly align with the process of positioning already established targets. Understanding the sequential flow from segmentation to targeting to positioning helps clarify their interdependent roles in marketing strategy.