What stage of buyer readiness includes "Unaware," "Aware," and "Informed"?

The buyer readiness stage is a crucial concept in marketing that outlines the progression of a consumer's awareness and relationship with a product or service. In this model, consumers move through different levels of understanding and engagement, starting from "Unaware," where they have no knowledge of the product, to "Aware," where they recognize the product, and finally to "Informed," where they have gathered enough information to consider it seriously.

This categorization helps marketers tailor their strategies to effectively move potential customers through these stages, providing the right information and engagement tactics at each level. It is essential for crafting messaging that resonates with consumers as they progress from being completely unaware of a product to being informed enough to make a purchase decision.

The other options do not encompass the full range of stages related to buyer awareness in the same comprehensive way. For instance, the information stage focuses primarily on the dissemination of information rather than the broader awareness aspect. The engagement stage signifies the next level after awareness but does not address the foundational stages of awareness itself. The market awareness stage narrows down to how well consumers know a market rather than the sequential process of becoming aware and informed about specific products or services.