What strategy does micromarketing focus on?

Micromarketing primarily focuses on targeting a very specific and small segment of the market, generally individualized customers or small groups. It emphasizes tailoring products and marketing efforts to meet the unique preferences and needs of specific customer segments. This approach allows businesses to address the particular desires or issues of a niche market, leading to increased customer satisfaction and loyalty.

While multi-market segments may seem related, micromarketing is distinct in its extreme focus on customization and personalization rather than just addressing multiple segments. It digs deeper into micro-level consumer behavior and preferences, contrasting with the broader approaches seen in strategies like mass marketing, which seeks to appeal to the vast majority of consumers with a one-size-fits-all product or message. Moreover, direct marketing, although it can target specific groups, does not inherently involve the same level of personalization and specificity that micromarketing embodies.