Which market segmentation variable considers factors such as age, gender, and family size?

Demographic segmentation is a widely used market segmentation variable that categorizes the market based on attributes such as age, gender, family size, income, education, and occupation. These factors help businesses identify and understand their target audience more effectively, allowing for tailored marketing strategies and product offerings. For example, different age groups may have varying preferences for products and services, and gender can influence buying behavior and preferences as well. Family size can also impact purchasing decisions, as larger families may prioritize different features or values in products compared to single individuals or couples. This nuanced understanding of potential customers based on demographic variables is crucial in designing effective marketing campaigns that resonate with specific segments of the population.