Which of the following factors is NOT considered an influence on organizational buying?

In the context of organizational buying, the factors that typically influence purchasing decisions include cultural, economic, and political factors.

Cultural factors encompass the beliefs, values, and attitudes of a group that can shape their purchasing behavior. Economic factors pertain to the overall economic environment, such as market trends, inflation rates, and the financial health of organizations, influencing their buying power and investment decisions. Political factors relate to government policies, legal regulations, and political stability, all of which can significantly affect an organization’s purchasing strategy and priorities.

Technological factors, while important in many aspects of business and marketing, do not directly influence the organizational buying process in the same way that cultural, economic, and political factors do. Technological advancements may impact the products and services offered or modify the way goods are switched and managed, but they are not a fundamental influence on the organizational buying decision-making process itself. This distinction is why the chosen answer is correct.