Which of the following is not a purpose of marketing in a customer-centered firm?

Maximizing customer satisfaction is indeed an important goal of marketing in a customer-centered firm, but the focus of marketing itself encompasses broader purposes beyond just satisfaction. The correct answer pertains to your understanding of the distinct roles marketing plays within the firm.

Enhancing product visibility, creating value for customers, and understanding customer needs are essential purposes of marketing. These functions collectively enable a firm to connect meaningfully with its target audience and adapt its offerings to meet customer expectations.

Enhancing product visibility allows the brand to reach more potential customers, while creating value ensures that the products or services offered resonate with what customers genuinely want. Understanding customer needs allows the firm to tailor its marketing strategies effectively, making it responsive and adapted to changing tastes and preferences. All these aspects are foundational to building a customer-centric approach that drives business growth, while maximizing customer satisfaction, though important, is a byproduct of fulfilling these broader marketing objectives rather than a standalone purpose.