Which of the following is a psychographic segmentation variable?

Psychographic segmentation involves categorizing individuals based on their psychological attributes, which include their values, interests, lifestyles, and social classes. The focus here is on understanding the underlying motivations and preferences that drive consumer behavior.

The correct choice, social class, is a psychographic variable because it reflects consumers' socio-economic status and influences their lifestyles, preferences, and purchasing behaviors. Social class encompasses factors like education, occupation, and income but emphasizes a broader context that shapes how individuals see themselves and their place in society. It also ties into interests and values, making it a fundamental aspect of psychographic segmentation.

On the other hand, age, location, and income level are examples of demographic and geographic variables. Age refers to a person's stage in life, which can influence buying behavior but does not capture psychological aspects. Location pertains to where a person lives and is a geographical variable, while income level is a more straightforward demographic indicator of economic status, lacking the deeper insights provided by psychographic variables like social class.