Which of the following is typically NOT a characteristic of a good market segment?

A good market segment is often defined by characteristics that make it viable and effective for targeted marketing strategies. The feature that is typically NOT a characteristic of a good market segment is targeted by mass media.

Market segments are ideally crafted to be specific groups that can be effectively reached through tailored marketing efforts, rather than broad mass media campaigns. When marketers design their strategies for a market segment, they focus on the unique needs, preferences, and behaviors of that segment, which often requires customized approaches rather than generalized mass media tactics. This customization enables more precise messaging, enhancing the chances of engagement and conversion.

In contrast, the other characteristics mentioned are fundamental to effective market segmentation. A segment needs to be large enough to be profitable, ensuring that there is a potential for revenue generation. It must also be strategically important, meaning it aligns with the overall goals and vision of the business. Furthermore, a good market segment should be homogeneous within, so that members share similar needs or characteristics, while being heterogeneous between segments, allowing the business to distinguish between different target groups for better strategic planning and marketing.