Which strategy can hotels use to improve their online visibility?

Partnering with travel influencers and utilizing search engine optimization (SEO) are effective strategies for hotels aiming to enhance their online visibility. Collaborating with travel influencers allows hotels to tap into the influencers' established audiences, providing authentic exposure to potential guests who trust the recommendations of these figures. This type of partnership can lead to increased brand awareness and can drive traffic to the hotel's website or social media channels.

Additionally, implementing SEO techniques helps improve a hotel's ranking on search engine results pages. By optimizing content with relevant keywords, improving site structure, and ensuring that the website loads quickly and is mobile-friendly, hotels can enhance their chances of being discovered by potential guests searching for accommodations. This holistic approach to online marketing not only raises awareness but also encourages engagement and reservations through increased online visibility.

In contrast, the other strategies mentioned would likely hinder a hotel's ability to reach its audience effectively. Minimizing social media engagement restricts the hotel’s ability to connect with potential customers, while limiting website updates can lead to outdated information and a lack of fresh content, which search engines prioritize. Focusing solely on physical advertisements ignores the growing trend of online searches in travel planning, making it essential for hotels to embrace digital marketing strategies for broader visibility.